Simon Ward founded SP Digital in 1998, and in 1999 bought SP Print to form SP Group, creating innovative marketing and point of sale displays for some of the world’s best-known retailers, including M&S, Sainsbury’s, Holland & Barrett and Calvin Klein.
Following the sale of the company to international print and marketing services business St Ives in 2004, Simon became commercial CEO of St Ives Group. In 2009, he left to found Inspired Thinking Group (ITG).
The company is a leading producer of innovative and effective POS/POP and display solutions for many high street brands, translating creative ideas into dynamic and commercially viable POS/ POP that makes the biggest impression on consumers and makes them buy more, more of the time.