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When inviting tenders from suppliers, you should always ask: “If your existing supplier withdraws their service, how would you ensure business continuity?” Your company may be obliged to review and retender its supplier contracts from… -
People talk about ‘Death by PowerPoint’, but the biggest killer in marketing is not PowerPoint, but its Microsoft stablemate: the Excel spreadsheet. Among the numerous big brands and retailers we consult with about helping them… -
We’ve known for a while that agile marketing – continuously developing and refining your marketing activity to improve your response to unfolding events and customer activity – can increase speed to market and foster more… -
This week, I’ve welcomed aboard a recruitment manager at ITG – our first person wholly dedicated to this task. In the past, recruitment has been handled by individual department heads in consultation with HR. There… -
The most successful businesses are those with the most open employee communications. Simon Ward explains how you can strengthen staff engagement and morale as your business grows through a comprehensive internal comms strategy. It’s good… -
Marketing Week recently quoted advertising guru Sir John Hegarty as saying, “Brands are populated by people who don’t understand the basics of marketing.” Is he right? And if so, is this the whole story? Simon… -
Keep creativity alive in a world of distraction “Yes, I’m a marketing manager, but really I’m a project manager… I just don’t have the resource to be creative.” I heard this comment from an audience… -
Simon Ward explains how, by using Media Centre and SP, Inspired Thinking Group has solved the conundrum of local marketing. As your company grows, and operations silo, having a complete view of your marketing activity… -
Simon Ward explains how a day can make a big difference to marketers – especially when it’s dedicated to innovation. I’ve always been immersed in technology. As CEO of SP Group’s digital arm, I was… -
Simon Ward discusses marketing resource management and return on investment. Last year, Harry in sales brought 20x his salary and costs into your business. When things get tough, you’re not going to get rid of…
