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A little over twelve months ago, we were pleased to welcome Heineken as a client. One of the most celebrated brands in the world, the prestigious Dutch brewer runs marketing campaigns across the globe, and… -
Simon Ward discusses the many reasons a company might rebrand, some admirable, some less so. The dreaded rebrand For instance, a company’s reputation may have become tarnished through their own activity, and they look to rebranding… -
Outsourcing your creative or artworking needs to external agencies is a given in marketing. After all, that’s where the expertise lies, and where the resource can be scaled to your requirements. When we formed Inspired… -
In every company there are disagreements. It wouldn’t be healthy to employ people who agree with you on everything. You need people who not only come up with their own ideas, but who question yours.… -
Simon Ward discusses partnership with boutique retail agency, Vitamin. Giving retailers a boost Some of our biggest retailers are facing major challenges: the prevalence of no-frills, lowest-price-focused competitors; the increase in online purchases from retailers… -
Let your staff grow Delegation is hard. As a CEO, you love your business – you care about every department, every person and every client. You probably even concern yourself with whether the paper’s GSM… -
Engineering your supply chain I’m extremely pleased to announce that Inspired Thinking Group has been appointed to manage the print procurement of shopping centre manager and owner, intu. We manage all the print for a… -
What makes a successful modern marketer? If you’re in marketing and feeling the pressure of jobs that aren’t even related to your core role as a marketing strategist, believe me – you’re far from on…
