Let your staff grow

Delegation is hard. As a CEO, you love your business – you care about every department, every person and every client. You probably even concern yourself with whether the paper’s GSM should be re-evaluated, or whether that picture in reception should be moved slightly to the left.

Delegation is hard, but it’s also very important. If you have the right people, in the right department, doing the jobs they’re best at, you’ll be free to concentrate on your most important role – making sure your business continues to succeed and is prepared for the future.

I recently promoted two of ITG’s directors to managing directors of customer service – a job I had been juggling myself. They are both highly motivated, passionate people with talent and acumen to burn.

Chris Heath, a director at ITG since it formed in 2009, worked alongside me as client services director at SP Group. Lisa Elrod joined us as customer service director in February 2013, after 14 years as client director at print and marketing specialist Bezier.

Now that Chris and Lisa are overseeing the delivery of customer service to our many prestigious clients, not only do they have the opportunity to further fulfil their potential, but those many prestigious clients are guaranteed the absolute attention they deserve.

If you want your company to grow, your staff needs to grow with it. ITG has experienced phenomenal expansion since its formation six years ago, last year entering the Sunday Times Tech Track 100, which recognises the UK tech companies with the fastest growing sales. These new appointments have given me the freedom to focus on further growth and strategic acquisitions, including overseeing the significant expansion of our US operation.

Retaining a strong engagement and relationship with our clients is key for ITG, as listening and adapting to their wants, needs and direction has been the driving factor in our growth and success as a service business. The promotion of Chris and Lisa has ensured this remains our key consideration at all times, and it has provided an improved structure for the scale of business we have become.

The professional landscape is always changing, shifting, propelling forward; and to ensure you’re in the right shape to navigate the ever-unpredictable road ahead, you need to make sure your business is in the right shape to drive forward and keep ahead of the pack.

Until next time…

Simon Ward

About Simon Ward

Simon Ward ITG – Simon is the founder and CEO of pioneering technology-led marketing company, Inspired Thinking Group (ITG). ITG delivers best-in-class marketing software, procurement and studio services to dozens of blue-chip clients, including Audi, M&S, KFC, PUMA and Heineken.

Simon Ward SP Group – Prior to ITG, Simon founded SP Digital in 1998, and in 1999 bought SP Print to form SP Group, creating innovative marketing and point of sale displays for some of the world’s best-known retailers, including M&S, Sainsbury’s, Holland & Barrett and Calvin Klein.